Story Points Bring Hero Images to Life
SellPoints flagship technology is Story Points. Story Points allow brands to call out key features on their product’s hero image, providing a showroom experience where consumers are most likely to see it. According to an eye-tracking study conducted by Nielsen, it was found that “57% of users’ viewing time was spent above the fold.” Story Points enable the most valuable real estate of the product detail page, above the fold where customers eyes engage the most. When these Story Points icons are clicked on, it opens up key features including 360° product views, product videos, and slider galleries. Our e-commerce optimization platform provides brands with the ability to engage customers, leading to more time on page and an incremental lift in add-to-cart rates.
Not All Product Pages Are Created Equal
Story Points are the most effective interactive content available because they instantly engage customers with hotspots that serve up content above-the-fold where consumers are most likely to see it. The hotspot icons begin telling the product’s story before the interaction even happens, using visual language that educates customers and keeps them on the page longer.
Our e-commerce optimization platform gives brands the freedom to select from an extensive library of icons and place them over the product detail page hero image. Story Points link those hotspots to a brand’s best interactive content experiences to tell a product story that informs, inspires, and engages.
Not a One Size Fits All Solution
Story Points are customizable for individual hero images, allowing brands to optimize the content of each of their SKUs rather than using a one size fits all approach. SellPoints’ e-commerce optimization platform offers an interactive content experience for virtually any kind of rich media content imaginable. Brands can leverage existing creative assets such as videos, images, and more to deliver a more engaging and informative product detail page experience.
Hotspots are all positionally relevant. That means if shoppers see a video icon on a bike seat, they know they’ll see an informational video about the bike seat. There’s no gimmicks and no irrelevant content to overwhelm the viewer.
The results speak for themselves. Our testing has shown that, on average, brands with Story Points enabled on their hero images saw a 28% increase in time spent on page and a 23% increase in add-to-cart rate (SellPoints Q2 2018 data). The reason is simple; highly engaging and educational content above the fold accelerates the purchase decision for shoppers.
Story Points not only increase consumer engagement, but the data those interactions generate adds depth to product page analytics that allows us to address these audiences on a more granular level elsewhere on your site. But getting a visitor interested in your product is only half the battle. Research has shown that once a consumer is interested in a product, they scan below the fold for more content.