The Sam’s Club Partnership: What Shoppers Want

Our Sam’s Club partnership helps this key retailer in its mission to save small business owners money through our ecommerce optimization platform. SellPoints is designed to serve customers by answering their top product questions, and delivers results to retail partners through clear reporting and measurable conversion lift.

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Example of an electronics product detail page from the Sam’s Club partnership, showing interactive Story Points hotspots.

Story Points hotspots on the Sam’s Club product hero image are more than a great shopping experience. They also deliver on a key measure: add to cart. SellPoints optimized product detail pages on see an average cart rate boost of 13%. And we don’t simply believe our retail marketing services make for better shopping, we constantly measure our contribution to the buying funnel. This is one of the many key metrics our brand and retail partners see in our e-commerce reporting within the SellPoints retail brand marketing platform.

This commitment to results and serving small and mid size business customers is a big reason why the Sam’s Club partnership is among our top retail partnerships. The SellPoints retail content management system allows our brand clients to enhance product detail pages, increase the value of customer journeys to those product pages, and increase key metrics in shopping behavior. And in terms of the Sam’s Club goal of serving up unexpected finds for members, Story Points are a great way to highlight a brand’s differentiating features to delight customers and turn shoppers into buyers. This means more sales for both brand and retailer, and comes at no incremental cost to Sam’s Club.

Get Your Own Incremental Lift

If you want the same kind of lift through SellPoints retail marketing services and technology platform, it’s easy to get started. Category managers at Sam’s Club can contact us when you have new brands selling on the retail site, and our dedicated customer success team will work with them for a successful launch. Brand managers with product pages on can contact SellPoints directly for a quick setup. Thanks to our Sam’s Club partnership, our technology is already on the Sam’s Club website, so our retail sales marketing solution is just waiting for your winning content.