Sellpoints partners with online retailers to provide engaging, interactive technology right where shoppers are guaranteed to see and interact with it, helping to increase sales. Our proprietary Interactive Image (i2) technology enables brands to deliver pertinent product information (videos, images, specs, etc.) and highlight key “WOW” features at your customer’s final point of consideration.
What makes this technology so effective is where it lives: above the fold. With an i2, all the key selling features are positioned right next to the add to cart button, eliminating the need for users to scroll down and reducing the chance of your customers bring introduced to similar or competing products.
The Norman Nielson group reported, “Web users spend 80% of their time looking at information above the page fold (the initial page load).” Utilizing this knowledge and insight, Sellpoints partners with online retailers to provide this engaging, interactive technology right where shoppers are guaranteed to see and interact with it, helping to increase sales.
Interactive Image Reporting
Included with our Interactive Images, brands gain valuable insights about their product pages on retailer’s websites. Our reporting provides metrics such as unique visitors, time on page, overall engagement, and engagement by each creative asset. Our unique video report gives brands the amount of visitors who load a product’s video to how many views the video receives. These reports help Brands and their marketing teams determine which assets are most effective and where to focus future marketing or creative efforts.
As a company, GSK strives to find new and innovative means to engage with our online shoppers. Sellpoints enables us to share highly relevant product information with Walmart shoppers so they may find the right product for their healthcare needs” said Jissan Cherian, eCommerce Sales Manager for GSK.