E-commerce Product Page Reporting You Can Actually Understand
SellPoints believes you shouldn’t have to be a data analyst to analyze your e-commerce data. Our suite of reports steps you through a linear workflow of how your product pages are performing, how much attention your pages get, and how you can improve them.
We designed these reports so it is easy to see the incremental lift in product page performance our solutions generate as well as what kind of content is resonating with customers. SellPoints reports include metrics that retailers normally don’t provide such as:
- Product page visitors
- Interactions with enhanced content
- Add to cart rate
- Time spent on page
- Conversion lift
How to Read our Reports
Each SellPoints report stands alone but they tell a meaningful story when you go through them in order. Here is the suggested sequence.
A high-level overview of visitor and shopping behavior across your product pages. This report is the record of truth for key e-commerce metrics such as product page visitors, Story Point interaction rates, and carts.
Story Points Lift
A report that measures the difference in key metrics like Add-to-Cart Rates between product pages with Story Points and those without. This is the report that shows the incremental lift in add-to-cart rates and time on page that our solutions generate.
Explain how you determine incremental lift
At SellPoints our commitment to transparency is why every client can see how much value our solutions deliver every day, with a clear measure of conversion lift. For every product page enhanced with Story Points, we withhold a small portion of the page’s visitors (approximately 5%) from seeing the enhanced content. This allows us to measure the incremental lift that our Story Points solution provides. This holdout test is conducted using the same product page testing method as other e-commerce leaders like eBay and Amazon, and it is what enables clients to refine their message until they have strong product page performance.
Story Points Engagement
Reporting that shows visitor interactions with hotspots and how that relates to shopping behavior. This report can tell you the add-to-cart rates and total cart value of consumers who interacted with Story Points and those who did not.
Story Points Attribution
The e-commerce report that shows how each type of content on a product page performs. For instance, this report can tell you if photocaptions drive a higher add-to-cart rate than product videos.
Product Page Optimization
Once you have measured your baseline e-commerce performance, validated the incremental lift of Story Points, and identified what type of content is resonating with customers, the next step is to experiment with different types of content to improve product page performance. This is where the Product Page Optimization report comes in. This report shows the moment you published a change to your product page, so you can see the impact your experiments are having on product page performance.
Analytics for your Audience
These product page analytics are powerful on their own, but brands can also extend their insights to their digital ad strategy. Imagine learning what content consumers are engaging with, and putting an ad in front of them the next day highlighting that key feature. That’s SellPoints Audiences, a true integration of product page analytics and digital marketing.