E-commerce Reporting You Can Actually Understand
SellPoints believes you shouldn’t have to be a data analyst to analyze your data. That’s why our platform includes e-commerce reporting that provides insights to better understand what customers want and how to reach them more effectively. It puts brands at street level, where shopping is happening.
This is part of our commitment to transparency. Because we focus on product page content that helps brands sell more online, we want our clients to be able to see that our enhanced content delivers real conversion lift.
The other half of transparency is not merely making e-commerce reporting available, but ensuring that it is meaningful and easy to understand. Our product page reporting tools have an intuitive interface that allows brands to make meaningful business decisions from a deep trove of data retailers normally don’t provide:
- Product page visitors
- Interactions with enhanced content
- Add to cart rate
- Time spent on page
- Conversion lift
In other words, specific product page performance and the incremental lift delivered by our content. Our suite of e-commerce analytics shows how consumers respond to carefully-crafted messaging on product detail pages.
You Shouldn’t Have to Be a Data Analyst to Analyze your Data
We report real data on the incremental lift in add-to-cart rates and time spent on page that our solutions provide. Further analysis of our e-commerce reporting shows an average lift in add to cart rates of 22% and an increased time spent on page average of 28% when users were offered our Story Points hotspots (SellPoints Q2 2018 data).
SellPoints reporting can tell you:
- The lift in add-to-cart rates SellPoints solutions are providing
- How much traffic is going to your product detail page
- Where those visitors are coming from for e-commerce attribution
- Which content is driving engagement
- How your ad campaigns are performing
One of the ways we transform detailed data into the best reporting tools available is to put it in terms of incremental lift. It is a fairly simple formula that can be used for revenue, add-to-cart rate, conversion lift, or other key metrics.
SellPoints increases add-to-cart rates? Prove it!
At SellPoints our commitment to transparency is why every client can see how much value our solutions deliver every day. It’s why product page reporting is included in the platform, and our award-winning service team is as focused at making those numbers strong. This exclusive reporting and consultations with our Account Strategist give brands insights to better understand what their customers want and how to reach them more effectively. Need proof? Look into how product page testing unlocks conversion lift.
SellPoints product page testing is the window into product page performance. This A/B split test is the same as what other e-commerce leaders like eBay and Amazon run to improve their shopping experience. We sort visitors into groups who see our enhanced interactive content, or that see the original product page. Then we measure the incremental lift from the SellPoints experience. New clients can use these insights to refine their message until they have strong, positive results in their e-commerce reporting. Then ongoing split testing serves as a gauge of lifetime value on product pages.
Audience Analytics for your Audience
These e-commerce analytics are powerful on their own. But brands can also extend their insights to power customer engagement with their digital ad strategy. Imagine learning what content consumers are engaging with, and putting an ad in front of them the next day highlighting that key feature. That’s SellPoints Audiences, a true integration of product page analytics and digital marketing.