Sometimes e-commerce reporting is a 50th-floor window view of the business landscape, and sometimes it is a street-level view of product page performance. SellPoints product page analytics focuses on those critical street level details in product page reporting, to deliver proprietary behavioral data that help brands make great marketing decisions.
The SellPoints platform includes e-commerce analytics that gives insights to better understand what customers want and how to reach them more effectively. Street level details mean brands get the metrics that show where shopping is happening.
Our intuitive product page reporting tools provide a view retailers normally don’t provide. They include product page visitors, interactions with enhanced content, add to cart rate, and more. And it’s not just a lot of numbers, it quantifies product page performance so brands can make better decisions.
Incremental lift is the incremental difference in add to cart rate between product pages with SellPoints Solutions and those without them enabled.
At SellPoints we are admittedly a bit obsessed with incremental lift, especially when it comes to add-to-cart rates on our clients’ product pages. That’s because the product page is the point in the buying funnel where consumers jump from considering to committing to a purchase. To encourage that jump, our solutions instantly educate consumers and turn “thinking about it” into “yes.” Cart lift ends up being both a cause and an indicator of overall checkout conversion lift. After all, how often can you buy something without putting it in your cart first?
Let’s just say we’ll be talking a lot about incremental lift, so if you want to know what goes into that key metric, read all about it and how to get it for your brand.
Product Page Testing
Product page testing showcases how SellPoints creates and then proves, its conversion lift. SellPoints product page testing provides brands with a window into page performance. Using the same approach well-known e-commerce sites use to improve their shopping experience, we split a sampling of visitors into a group who sees the original page without our enhanced content. Then we measure the incremental lift so brands can continually do more with marketing budgets.
The important thing about this kind of testing is it clears away other variables. If a brand updates the product message and compares results in e-commerce analytics from the three months before and after the change, they can’t be sure any differences were because of the changes made. Were there seasonal differences in consumer traffic? Did the retail site run more attractive promotions in either time? Page testing breaks through that noise because the results come from the same time period.
Compelling and informative user experience is a good reason to add SellPoints to your product detail pages. But precise measurements showing how our content delivers an incremental lift in add-to-cart rates is an even better reason.