If Search Engine Optimization (SEO) isn’t a part of your marketing mix it should be. At Sellpoints, we’ve proven our SEO services increase traffic, educate and engage your target audience, and most importantly increase revenue!
What is SEO?
Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ads make up a significant portion of many search engine results pages (SERPs). Organic traffic is made up of any traffic that you don’t have to pay for.
By optimizing your web pages for organic search, you’ll create pages that are able to rank highly for search queries. SEO will effectively allow you to connect with those searching for your product or service and help turn them into customers.
Why Your Business Needs SEO
At Sellpoints, our SEO consultants have a combined 22+ years’ experience in working with companies to increase the quality & quantity of organic traffic. We utilize a series technologies, techniques, and analytical insights to elevate your sites rankings, drive site traffic, and most importantly sales.
Whether you’re challenged with increasing online visibility for a specific term of phrase, focused on beating out specific competitors, suffering from poor conversion rates, or even worse digging out from a Google penalty, our team has experience with these challenges and can help your site grow.
Increase the quality & quantity of shoppers
MOZ ran a study and found that organic results are 8.5x more likely to be clicked than paid results. Sellpoints SEO services will help increase your website’s organic visibility on search engine results pages, and capture this high value traffic.
Educate and Engage Shoppers
Relying on your channel partner’s organic visibility can introduce your customers to similar or competing products. Driving users to your own website can provide more control in addressing the intent behind your customer’s search query. Sellpoints identifies target customer’s intent, and creates high value content to address it.
More shoppers equal more sales…direct sales that are often higher margin. By leveraging Sellpoints SEO services, we’ve helped brands increase revenue attributed to organic traffic as much as 35%.
Our Process: What We Can Do For Your SEO
The first step is understanding your business and website. Sellpoints will conduct a thorough technical audit of your site to identify the technical issues restricting SEO success.
Content Creation and Optimization
If you don’t write about it, you’re not going to rank for it! Sellpoints will identify top keyword and content opportunities to create highly shareable, quality, unique content designed to engage and convert your target audience.
Expert Support & Detailed Reporting
Sellpoints strives to become an extension of your internal marketing team. We generate custom reports that provide transparency on your overall SEO performance from organic search traffic and track keyword ranking data. From here, we create visibility into what’s working and develop optimization strategies tailored to your KPIs.
Why we’re so good at SEO
More Shoppers = More Sales…direct sales that often generate higher margin. Sellpoints specializes in identifying the intent behind your customers search behavior and creating tailored content to address it.
SEO Case Study: Tellason
Tellason is a Raw Selvedge Denim Company that sources their denim and manufactures their apparel in the U.S.A.
Our team of SEOs identified that “how to soak raw denim” is a topic often researched by Tellason’s target audience. We created a custom infographic tailored to their target audience. The page has since attracted over 15,000 total organic sessions and ranks #1 and is the featured snippet in Google’s first page search results.
Overall organic traffic for the Tellason website is at an all-time high and has more than doubled since partnering with Sellpoints, rising at an average of 40% year-overyear.
The increase in traffic accordingly lead to an increase in the revenue, with an average year-over-year growth rate of 35%.
Ready to Increase Your Search Ranking?
We offer a free competitive ranking analysis to help you quantify the opportunity cost of NOT ranking organically. Fill out the form below to qualify.