In the spring of 2015, Sellpoints acquired full-service display advertising solution ReTargeter. ReTargeter specializes in retargeting and audience targeting, with a suite of solutions to help you optimize your marketing spend by serving targeted display ads to the right people at the right time.
What is Retargeting?
How Retargeting Works
A small unobtrusive pixel is placed on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads to this audience, providing relevant advertising banners to users who previously visited your site.
How We Turn Visitors Into Customers
Our full-service display advertising solutions help you optimize your marketing spend by serving targeted display ads to the right people at the right time. Whether you’re trying to capture new customers, identify a highly qualified audience, or re-engage existing customers, we have the solution to address every step in your customer’s lifecycle.
Powerful Media-Buying + Advanced Targeting + Dynamic Bidding = More Customers
Over 95% of visitors leave Websites without converting. Site Retargeting serves display ads to these visitors, keeping your brand top of mind and bringing them back to your site and improving conversion rates.
By matching your list against our extensive online database, we can target your display ads specifically to your email subscribers when they’re browsing other websites online.
When a user searches for a keyword that you’re targeting on a search engine, they’ll begin to see your ads as they browse the Web — long after they’ve left the search engine. Stay top of mind with prospective customers when their purchasing intent is at its highest and see increased sales and better ROI.
Dynamic Retargeting seamlessly integrates with your website to automatically generate personalized ads for each of the products in your catalog. These ads provide relevant products, previously viewed by the shoppers, and are displayed to shoppers wherever they go online.
Audience Targeting is a powerful prospecting tool. With any retargeting campaign, we can include parameters for audience targeting. Working with third party data providers we use demographic, geographic, behavioral, contextual, interest, and intent-based data to target your ideal audience online.
Why we’re so good at it
With access to over 150 of the biggest online retailers, Sellpoints boasts extensive predictive analytics capabilities. This allows our Retargeter team to run more optimized retargeting and prospecting campaigns for our clients.
Case Study: ZenDesk
Over a one month period Zendesk’s ReTargeter campaign performed outstanding results with a total of 43 unique visitors who visit their website, clicking on a ReTargeted banner ad and converting immediately.
- Direct ROI from Click-Through Conversions ➔ ROI = 57%
- Attributed ROI from View-Through Conversions ➔ ROI = 1160%
- Total ROI from all Conversions ➔ ROI = 1317%
Over a one month period, Zendesk’s ReTargeter campaign performed outstanding results with a total of 400 unique visitors converting after being served a retargeted banner ad. Zendesk also received an enormous branding value as their ads performed a .23% clickthrough rate.
“As a business that can have a multi-day buying cycle, ReTargeter allows us to keep our help desk software in the minds of our potential customers. ReTargeter has been a great addition to our marketing mix.” – Jacob Meltzer | Online Marketing Manager | Zendesk
Ready to Drive More Sales?
Whether you’re working with a few thousand visitors a month or are running a large scale eCommerce site, our team is happy to identify the right ReTargeting service for you. Contact us today!