Sellpoints is a Google Premiere Partner, offering Google-Certified, data-driven marketing with proven success in paid acquisition channels. We provide thought leadership, performance driven management, and execution expertise in a number of forms of paid media including: Paid Search, Shopping (PLA), Display, Paid Social, Retargeting, and Premarketing.
Whether you’re looking to rev up sales, acquire valuable leads or just ready to take your brand to the next level, Sellpoints can develop the right media plan to reach your advertising goals. With our customer centric approach, actionable analysis, and robust reporting, we keep you in the loop every step of the way, more importantly, we keep you one step ahead of the competition.
What is Paid Search?
Paid Search, also known as Search Engine Marketing (SEM), involves advertising within a search engine (Google, Bing, Yahoo) or affiliated website’s sponsored listings through pay-per-click (PPC) or cost-per-click (CPC), or cost per impression (CPM) ads. Cost-per-click (CPC) requires advertisers to pay the search engine for each individual click on their ad that appears on a SERP, and is typically best to use for sales. While Cost-per-impression (CPM), which is great for brand awareness, requires advertisers to pay the search engine for x amount of times their ad appears on the SERP.
Why You Need Paid Media
Whether it’s paid search, paid social, or the next “be it” place, let us obsess over your digital marketing ROI so you don’t have to. We help you get the most out of your marketing budget and reach your most important customers with laser targeted precision.
Increase Visibility and Traffic
Make sure the services you offer and the products your company sells are being seen. Investing in paid search efforts will ensure the increase in visibility and traffic you need by expanding your reach on the web.
Target Customers’ Search Intent
Do you have what customers are looking for? Appearing in the top 5 ad results for targeted keywords is key to higher click through rates, which eventually lead to increased sales.
More shoppers equal more sales – direct sales that are often higher margin. By leveraging Sellpoints Paid Search services, we’ve helped brands increase revenue attributed to Paid traffic.
Our Process: How We Can Support Your Paid Search Efforts
Our team of experts will develop a customized paid search strategy to accomplish your marketing goals to ensure the best ROI.
Creating and Launching Campaigns
Sellpoints will build out paid search, shopping, display, social and remarketing campaigns that align with every client’s custom strategy and goals with Google AdWords, Bing, Yahoo, and Facebook.
On-going Optimization & Testing
We constantly optimize campaigns, keywords, products and audiences, with heavy focus on ROI, while also making ad copy adjustments in response to client promotional events and/or performance.
Expert Support & Detailed Reporting
Robust multi-channel reporting, customized to fit your exact needs.
Paid Search Case Study: Link Interactive
Sellpoints doubled CTR for Link Interactive from July to December (.25% in July to .5% in December) by managing their branded search campaign. Our team also drove impression share from 61% in August to 88% in December by share from 61% in August to 88% in December by expanding on their existing set of keywords.
Ready to Increase Your Search Ranking?
Increase your site’s traffic and visibility today. Fill out the form below to qualify.