Product Page Optimization Strategies That Actually Work
Did you know that nearly 70% of consumers abandon product pages because of lack of product content? This is supported by another Study conducted by the National Retail Federal which sites that shoppers find online research of features and reviews to be the most frustrating stage of online shopping.
When it comes to online retail, brands face additional challenges. For one, there are limitations on what kind of content is accepted in content syndication. More pressing than that though, is the fact that the retailer controls the product page layout, which makes it challenging to highlight unique value propositions.
To understand how brands can combat these challenges, we sat down with the GM at SellPoints, Sean Simon and discussed product page optimization strategies that brands can enable to increase shopper engagement and inspire a purchase.
Our webinar covered the following topics:
1 | Consumer Shopping Behaviors
We discuss how customer expectations have evolved when making purchase decisions online.
2 | The Next Stage of eCommerce Optimization
Solutions that brands are using to address consumer frustrations.
3 | Product Page Optimization Best Practices
We discussed product page optimization strategies including:
- What kind of images are useful to include
- When to use 360° views
- The optimal length for product videos
- How to build shopper confidence through reviews
4 | Proving it with Incremental Lift
We showcase results of how optimized product pages have performed after enabling Story Points. We break out the results by category, and calculate the incremental lift generated in add-to-cart rates and time on page.
5 | New Reports
Our new suite of reports unleash insights brands can use to optimize their content, hotspot placements, monitor version changes, and more.
Product Performance Report – a high-level overview of visitor shopping behavior and share that knowledge with executive stakeholders.
Story Points Lift Report – allows brands to measure the difference in Add-to-Cart rates between when Story Points is enabled and when it isn’t.
Engagement Report – enables brands to drill into how visitor interactions with hotspots impact shopping behavior.
Attribution Report – understand what type of content has the greatest impact on customers.
Optimization Report – allows brands to make version changes to their experience and see the effect of changes made from one version to the next.
Watch the recording of our full session below.