Posts Categorized: blog

September 4, 2014

Do This Before Considering Paid Search Thinking about diving into paid search, or growing existing paid programs?  There are four essential concepts to work through before your start throwing money away. 1) What’s the Value of a Visit? 2) Design with Conversion in Mind 3) Establish Your Message 4) Develop an Organic Strategy What’s the… Read more »

July 28, 2014

SEO Reports Made With SEMRush SEMRush is one of my favorite SEO tools, and it’s largely underrated by many agencies. Below, I’ve outlined three easy reports you can pull with SEMRush as well as a detailed guide on how to apply these reports to make an impact. For these examples, I’ve used Full Disclosure:… Read more »

April 1, 2014

Changing Online Sales The way people shop is changing. Plain and simple. Consumers used to visit their local, family-owned business to fulfill all of their shopping needs. This was a personal, high-touch experience, but with the proliferation of big box stores and the growth of online retail, the paradigm has shifted. In the 4th quarter… Read more »

January 19, 2014

How to Strategize Direct to Consumer E-Commerce Programs Over the past few months, we have had the opportunity to help a number of prominent manufacturers strategize direct-to-consumer (D2C) e-commerce programs while simultaneously nurturing their relationships with retail channel partners. Entering the exercise, our hypothesis was that all manufacturers should strive to capture more sales through… Read more »

November 24, 2013

How Paid Search Can Aid SEO A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art… Read more »

November 15, 2013

Perfect Product Tour At Sellpoints we have one mission, to increase sales. Everything we do is focused on it and we track and report on the data to back it up. Our mantra is conversion, coverage and engagement. Conversion. We know that if a consumer engages with our media they are 100% more likely to… Read more »

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