Posts Categorized: blog

May 7, 2015

How and Why Your Business’ Website Should Allow Fair and Equal Access Ecommerce sites and components should be written and engineered in a way that allows those with disabilities fair and equal access to the content and information. Sellpoints is striving to make better rich content while keeping the principles of web accessibility in mind. The… Read more »

May 5, 2015

Capitalize on Mobile Dollars and Ditch the Abandoned Shopping Carts It’s no secret that now more than ever people all over the globe not only own a cell phone, but are on their phones for a majority of the day. In a 2015 study, the PEW Research Center found that 64% of American adults have… Read more »

April 29, 2015

An In-Depth Look  Even for the most advanced SEO analyst, local SEO can be an intricate maze. You might think managing one or two locations is doable, but what about six, ten, or even twenty? Whether you’re an SEO professional or small businesses owner trying to cut costs, using a tool like Moz Local is… Read more »

April 22, 2015

Attributing offline advertising and marketing to online traffic can be difficult, but there are some correlations that are too strong to ignore. When it comes to your online traffic, it’s relatively easy to report what happened, but much more difficult to understand why things happen. Visits or conversions might go up or down, but why?… Read more »

April 17, 2015

Digitally Engaging with Customers Who Make In-Store Purchases Increases Potential for Additional Revenue in Up- and Cross Selling It’s impossible to succeed as a viable Ecommerce company unless you have at least one of these attributes: Better Service; Cheaper Prices; Proprietary Products; and/or New Experiences. For one of these reasons, your potential customers are already loyal… Read more »

April 8, 2015

The Advancement of Targeted Advertising Helps Brands Reach Shoppers Sooner The ways we identify and target users has evolved rapidly. Just a few years ago, dividing a broad group of consumers into subsets with common priorities and needs was still cutting edge. The attitude of casting a wide-“catch all” net in hopes of finding the… Read more »

December 12, 2014

“[Sellpoints provides] a technology that helps deliver more information, brings more engagement, and really delivers a much better customer experience. That was the reason we started to work with Sellpoints.” Soren Mills CMO

November 6, 2014

Google Thin Content Update Solutions Google has updated how it handles thin content and soft 404s. Now pages that are “thin content” in Google’s eyes will show up under the Soft 404s tab in Google Webmaster tools. What Does This Mean? A regular 404 is a page that does not exist or no longer exists…. Read more »

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