Posts Categorized: blog

July 21, 2015

THE DILEMMA Marketing your products in the US is what comes most easily. After all, your marketing team is based in the US and your native language is English. But when your products are also sold in Canada, and perhaps Latin America, you are likely missing out on significant sales revenue if you neglect to include… Read more »

July 17, 2015

It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos. 10 Eye-Opening ecommerce Trends for 2015 and Beyond Author: Catalin Zorzini, Founder of Mostash & Blogger (who runs Inspired Mag, Ecommerce Platforms & a few other blogs)… Read more »

July 13, 2015

At the beginning of 2015, many of today’s leading experts in digital marketing were asked to predict some industry trends that would be important to note. Many of the trends are still extremely relevant, especially the drive towards mobile with the Google mobile algorithm rollout back in April, but there are also new unforeseen advancements… Read more »

July 10, 2015

It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos. Newegg Opens An Online Store For College Student by, Matt Linder, Research Analyst Source: Internet Retailer With inevitable school loans piling up, any break a student… Read more »

July 7, 2015

Hello and welcome back to the second installment of #DigitalDarwinism. For those who did not catch the first installment, you can find it here. We are talking about keeping up with not just your competition, but the overall digital consumer landscape. As advertisers and publishers continue to push the envelope, consumers get more and more… Read more »

June 19, 2015

It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos. 1) A Canadian retailer’s web sales soar following a revamping of digital roles Mary Wagner, Senior Editor at Internet Retailer, gives an in-depth examination about how websales… Read more »

June 18, 2015

I’ve been working in digital marketing long enough to see many changes: the Google shopping tab becoming a major revenue stream, “enhanced campaigns” [author’s note- I was on my honeymoon when they officially launched…my clients called that “bad timing”. I had my wedding booked before the very short notice was given], and the SF Giants,… Read more »

June 17, 2015

In the world of SEO, specialists use a wide spectrum of tools on a daily basis. Some great tools that shouldn’t be overlooked are extension plugins for browsers. Extensions are generally free and allow SEO agents to effectively and efficiently find out information about a website or webpage. Here are some of my favorite SEO… Read more »

June 12, 2015

It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos. If you’d like to share any articles with us for our Week In Review, feel free to send your suggestions to marketing@sellpoints.com. 1) 3 Tools To… Read more »

June 10, 2015

In the midst of the April 21, 2015 frenzy that was the Google Mobile Update, some may have forgotten that as early as November 2014, Bing announced on its site “How Bing and Your Mobile Device Became Friends.” The later in May 2015 they released a follow-up post detailing the methodology and process of their… Read more »


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