June 12, 2015

Industry Insights: A Week in Review June 12, 2015

It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos. If you’d like to share any articles with us for our Week In Review, feel free to send your suggestions to marketing@sellpoints.com.

1) 3 Tools To Successfully Run Your Next A/B Test

Where there’s Inbound Marketing, there should be an abundance of A/B testing. Online Marketing Specialist, Nick Smarrelli of Groove breaks down three A/B testing tool that help streamline the process, and measure which marketing strategies produce the highest results for you.

2) How to Get Users to Embrace Your Offer (Without Resorting to Shady Marketing Techniques)

With the continuous fear of stolen identity, malware, and internet privacy hackers, it’s hard to trust whether an online advertisement is truly just an online advertisement. KISSmetrics explains the essentials of User Onboarding and how to optimize your online advertising.

3) 3 Unstoppable Forces Transforming Shopping Right Now

Linda Bustos, of GetElastic, breaks down three forces to be reckoned with that are quickly changing the shopping world. This informative infographic is full of engaging graphics and insightful, jaw-dropping statistics, and data.

4) 6 Overlooked Ways to Vastly Boost Traffic to Your Ecommerce Site

You’ve launched your brand and product, your site is up and running, you have inventory waiting, and you’re ready to make some online sales…now what? On Entrepreneur.com, Bryan Lovegren, Co-Founder of TrustaFact, shares some very crucial, yet often overlooked or forgotten ways to get traffic to your ecommerce site. This is a must read.

5) Smartphones take traffic and sales from other shopping devices

Computers, tablets, smartphones…oh my! With all the different ways consumers can engage and buy online, Smartphones are becoming the consumers prefered method of shopping and purchasing. Thad Rueter, Senior Editor at Internet Retailer, explores the data and just how much Smartphone shopping it taking away traffic from other shopping devices.

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