August 21, 2015

INDUSTRY INSIGHTS: A WEEK IN REVIEW Aug 21, 2015


The weekend is here, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos.

15 Instagram Marketing Tips to Spread Your Ecommerce Brand Like Wildfire [INFOGRAPHIC]

Author: Ariel Rule, selfstartr Contributing Blogger, Hubspot Inbound Certified blogger, and copywriter and social media manager for hire
Source: selfstartr

This is a very informative and thorough article, covering all the bases of ranking. This article gives an in depth look at how to go beyond relying on SEO and how to utilize social media channels (Instagram in particular) for successful marketing purposes. The part that really shines through in this piece is the stunning infographic by selfstartr, “Why Brands Should Embrace Instagram Instead of Facebook.”

The Future of SEO: Apple vs. Google

Author: Ethan Smith, VP of Growth at Yummly, where he leads general marketing, SEO, and product management
Source: VentureBeat

“In the new world of SEO, those who own the operating system own the search experience.” These wise words and more can be found in Ethan Smith’s clever and thought-provoking article. Anyone who runs any type of business online should take heed and give this a read.

Retailers See Gains in Serving E-Commerce Supply Chains

Author: Loretta Chao, WSJ Reporter Covering Supply Chain & Logistics
Source: Wall Street Journal

“With online sales growing faster than store revenues, big U.S. retailers say distribution to digital consumers is getting more efficient and even becoming a better financial proposition.” Mostly everyone knew this day was coming, but growing an estimated 4.2% in the second quarter, online sales are booming. Proving to be more efficient and economical, how will retailers respond?

7 Must Have Ecommerce Analytics Tools

Author: Catalin Zorzini, Web Design Blogger & Founder at Mostash (Content Marketing Gurus)
Source: Ecommerce Platforms

From KISSmetrics to Crazy Egg, find which analytic tools are best in show. Depending on your needs and resources, Catalin expertly breaks down the must haves the must dos when it comes to ecommerce analytics.

5 Must-Have Tools for Ecommerce Success in 2015

Author: Tracy Vides, Independent Researcher & Content Strategist, and Tech, Fashion, Cars, and Finance Blogger
Source: MarketingProfs

It’s always good to take a break and review where you are and where you’ve been. So as we reach the end of Q3, let’s take a look back as see how some of the predicted tools for ecommerce have fared. Check out this article and see which ones are relevant for you–or which ones you still need to check out.

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