August 7, 2015

INDUSTRY INSIGHTS: A WEEK IN REVIEW Aug 7, 2015


It’s Friday, and we’d like to bring the next installment of thought-provoking articles from the industry. These articles range from industry insights and news, to best practices and how-tos.

How To Become A Content Marketing Machine (A Guide)

Author: Ryan Stewart, Expert in Digital Marketing, SEO, Web Analytics, Content Marketing & Founder of Webris
Source: Webris

While the entire publication is very helpful and thought provoking, we’ll draw your attention to Chapter 4: Content Marketing Resources. In this chapter, Ryan Stewart details some of the most useful Content Marketing Tools and Software, gives the Digital Marketing Groups and People [He] Follows, and offers a comprehensive list of Notable Distribution Networks (both free and paid). Definitely worth a read through.

How to Create a Press Kit That Gets Publicity for Your Business

Author: Corey Ferreira, Entrepreneur, Content Marketer, & President of Embolden
Source: Shopify

There many stars that must be aligned before a company can get to this step, BUT come the time, this is a VERY important step. A Press Kit is an extremely valuable addition to your marketing and branding efforts and can open countless revenue and awareness opportunities. Corey Ferreira not only breaks down what a Press Kit is (you wouldn’t believe how many misconceptions there are), and how to put together a winning portfolio.

4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away)

Author: Andy Crestodina, Co-Founder / Strategic Director of Orbit Media Studios
Source: Orbit Media Studios

As Andy Crestodina so aptly puts it, “Websites are containers for content. They’re a magic combination of design and programming that deliver words and images to visitors.” So how do you know what you put on it and where? Crestodina expertly and concisely examines this important dilemma. You’re sure to walk away renewed, inspired, and confident in a plan or direction that you’d like to take your website.

How Consumers Use Tech to Shop at Home and in Stores

Author: Ayaz Nanji is an independent digital strategist & Co-Founder of Inbound ContentWorks
Source: MarketingProfs

Although brief, this is a no-nonsense article filled with useful data on where (home, watching TV, work, etc) and how consumers shop. These numbers may have you double checking how you are spending your marketing dollars.

Wharton Professor Says Netflix’s New Unlimited Parental Leave Policy ‘Raises the Bar’ for the Business World

Author: Richard Feloni,, Strategy Reporter for Business Insider
Source: Business Insider

In an unprecedented move by a major North American company, Netflix is now offering “unlimited” paid parental leave within someone’s first year of being a parent. The benefit applies to both mothers and fathers and includes adoptions.” In response, already Microsoft has extended its parental leave. It’s not a secret that happy workers work harder, thereby increasing productivity and company loyalty. But what this recent move does is have everyone wondering what workforce and “office environment” will look like in the future? How do they plan to shift the work assignments of those are not there?