Category: Blog


How to Make the Most of the Real Estate on Your Product Page

“Users spent about 57% of their page-viewing time above the fold,” and, “74% of the viewing time was spent in […]

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A Brief Report on Reporting

Why Incremental Lift is Key To Product Page Analytics When it comes to optimizing product page performance, you need more […]

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Why Interactive Content is Important on Product Detail Pages

The challenge of ecommerce is recreating the in-person experience of browsing and comparing products, while in a digital environment. People […]

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How innovative brands are immediately boosting sales at Walmart.com

Walmart High Impact Perfection Initiative Recently we were blessed to be part of a high impact initiative at Walmart.com lead […]

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The Digital Endcap: Online Product Marketing

eCommerce Product Marketing Must-Have You go to the store to buy milk. On your way to the dairy section, you […]

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Case Study – Conversion Rates on Movavi.com

SellPoints has been working diligently to improve conversion rates on Movavi.com. Movavi sells software in the video editing and file conversion […]

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Product Videos and Conversion Rates, Oh My!

WHY SO EFFECTIVE? The online shopping experience can make or break turning a casual browser into a lifelong customer. Many […]

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How Product Listing Ads (PLAs) Help Brands Sell More

Late last month, we hosted a Webinar discussing the in’s and out’s of Google Shopping (PLA). In case you missed […]

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4 Ways to Make Your eCommerce Store Profitable

Pull More Revenue From Your eCommerce Store Owning and running your own eCommerce store is no walk in the park. […]

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“1+1=3” is TRUE for Digital Marketing

“The whole is greater than the sum of its parts.” – Aristotle In general, people get this statement, but when […]

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