Pull More Revenue From Your eCommerce Store
Owning and running your own eCommerce store is no walk in the park. You need to have solid knowledge of your customers, marketing tactics, various technologies, and even certain SEO strategies.
But there are some simple, yet often overlooked, ways of squeezing even more revenue from your eCommerce store. With just a bit of work, you can generate even more profit, which, I’m guessing, is one of your primary goals.
In this post, I’m going to cover four helpful tips that will absolutely change the way you do business online.
1. Optimize your store for organic search (SEO)
Most eCommerce stores are built with the “Field Of Dreams” mentality – if you build it, they will come. But it doesn’t work that way. If you’re going to get the most traffic to your store, you need to optimize it for search engines.
With proper search engine optimization, your store and products will show up higher in search rankings. This, in turn, drives more traffic to your store, which then drives up your revenue. See how it all ties together? SEO matters for your eCommerce store. Low rankings equals low profits, and vice versa.
So how do you optimize your store for organic searches?
First, you’re going to need to identify a keyword that your customers will most likely be searching. If you’re an athletic shoe company, “basketball” would be a solid keyword.
CAPTION: Google keywords planner is a helpful SEO tool
Once you’ve identified keywords, sprinkle those words casually and naturally throughout your store.
Make sure your page titles are short and concise and don’t stuff them with keywords. Your url should also contain your main keyword and be straightforward. It’s also very important that your images contain the proper alt information.
NOTE: Sellpoints offers custom SEO solutions for companies.
2. Ensure quick load time for your pages
When it comes to eCommerce, you can’t afford to make your customers wait. If your pages load at a snail’s pace, your customers will quickly move on to something else, costing you precious sales.
So how can you ensure quick load times? Here are a few suggestions:
a) Avoid using elements in your pages that take too much time to load.
b) Use JPG files over PNG files in order to reduce the overall image size and increase load times.
c) Use HTTP compression on your server.
d) Be very minimalist when it comes to using Flash.
If, after testing, it appears that a page is simply taking too long to load, you should consider re-coding the entire page. Yes, it may cost some money to do, but the cost should be weighed against the cost of lost sales.
Note: check out Google’s free tool to understand how your website is performing: PageSpeed Insights
3. Optimize your shopping cart and checkout process
You may think that your job is over once the customer adds the product or service to his/her shopping cart.
But it’s NOT!
A clunky shopping cart and checkout experience can cost you customers and lead to more abandoned carts.
The goal is to make the checkout process as smooth and intuitive as possible, guiding customers to complete the purchase. To do that…
a) Don’t ask for more information than necessary.
b) Don’t force the customer to create a profile in order to checkout.
c) Don’t create unnecessary distractions by offering too many extras or special deals on the same page as check out.
d) Make sure the customer is fully aware of what they’re buying and that your shopping cart has a quantity feature in order to avoid duplicate purchases.
e) Make sure the customer understands what step in the checkout process they are, whether that’s payment or shipping or any other step.
4. Create a blog to drive repeat traffic
Getting traffic to your site is only half the battle. What you also need is a steady flow of repeat visitors who keep coming back to you, again and again. How can you generate that kind of traffic? By creating and maintaining a blog where you regularly publish high value material that naturally draws people.
Creating content allows you to position yourself as an authority in your particular field. Therefore, it’s worth spending time to carefully craft high value blog posts which will bring significant value to your readers. I know that you’re busy. I know that it can seem like a waste of time to create this kind of material. But the additional traffic they bring can actually raise the profits of your eCommerce store.
Millions of people shop online every day. If you’re not selling online, you should be! You’re missing out on millions of potential customers.
And you really CAN squeeze more revenue out of your online store. Use these 4 tips to optimize your eCommerce store and increase your profits.
Ricky Law is a blogger, writer, blog editor and general marketer. If you have ever got in touch with LCN.com on social media, you have already spoken to him!