Amazon Vendor Central is the platform where brands who sell wholesale on amazon.com are able to interact with Amazon. First-party manufacturers and distributors whose products are shipped and sold by Amazon are invited to utilize Amazon Vendor Central (versus third-party sellers who use Seller Central). With Vendor Central, sellers are able to track detailed analytics reports, have access to exclusive amazon products and services like holiday gift guides, lightning deals, vine, and much more. In addition, this owned-by-Amazon model takes care of shipping and handling, returns, and all other customer service inquiries.
Amazon Services Support and Enhanced Amazon A+ Content
Along with all the other benefits, Vendor Central Management allows for the most expansive enhanced content platform, or A+ content, which is an extended amazon product description that helps to better inform buyers. This exclusive, invite-only management system makes your products eligible for benefits like Amazon Prime, which help to drive customer demand. Amazon Vendor Central also allows access to insightful data and select Amazon benefits.
Our Amazon Vendor Central Process
Sellpoints offers day-to-day account support through:
Forecasting, direct import, dropship, EDI integration.
Terms, cost, pricing, chargebacks, catalog errors.
Annual terms, marketing/merchandise packages, site placements, deal buys, cost increases.
Our team of amazon experts also provide ongoing support and guidance in tactical execution, training, coaching, and consulting. Sellpoints will leverage our Amazon relationships and Amazon’s ticketing system to resolve any account issues effectively and efficiently. We will also regularly deliver reports on overall performance.
Amazon Prime Day: Growth in Sales
One of our top clients saw a significant spike in sales on Prime Day, illustrated by the chart below. Our Amazon team of experts can help you plan and prepare for important shopping times on Amazon, such as Black Friday or Prime Day, so you too could see a growth in sales during crucial Amazon shopping days, as well as year round.