Amazon SEO is all about increasing the likelihood of your potential customers to purchase your products. Since Amazon is constantly testing out the best ways to increase shoppers to buy more on their platform, it is important for retailers to keep up and make changes to their product listings to increase conversions.
Improve Your Amazon Rankings With Sellpoints
Having optimized Amazon product listing pages is the best way to ensure that your products get the visibility they need on one of the largest product search engines on the web. Amazon SEO is vital in ensuring that each ASIN has the best chance of appearing high in category rankings, which in turn, should result in higher click through rates, lead to more conversions.
The Amazon search engine – Amazon A9 – has an ever changing algorithm. With a unique platform where shoppers can both search and directly buy products, optimizing your product pages for A9 is extremely important.
There are many elements to consider when optimizing a product listing for Amazon A9. In depth keyword research is needed to understand the most relevant keywords to use, and where to include those words within the listing in order to rank in A9. Product presentation (i.e. images, reviews, bullet points) and other elements that influence click through rate (i.e. product title, brand, Prime, labels) both help to increase conversation rates, an important factor of Amazon SEO.
Sellpoints’ Amazon team are experts in A9 search engine optimization and conversion rate optimization (CRO), ensuring that your Amazon product listings are fully optimized. See your item’s amazon product ranking increase in a matter of weeks!
Our Amazon Process
Our team of experts will optimize each Amazon ASIN to increase product visibility and sales conversions through:
- Quality Content Copywriting
- Product details and item descriptions
- Keyword Research
- Amazon Product Images and Videos
- Amazon A+ / Enhanced Content