E-commerce Solutions to Increase Customer Engagement and Drive Conversions

SellPoints is a strategic brand solution that provides a showroom experience to consumers in a digital environment. We offer a range of e-commerce solutions that publish your engaging brand content on retailer e-commerce product detail pages. Our content solutions live on different parts of the product detail page to give you more ways to connect with your consumers. All of these solutions place your most informative content where consumers will see it, engage with it, and guide them along the sales journey toward a purchase.

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Canon Interactive Story Points Image | SellPoints

Story Points Camera | SellPoints

Story Points for Hero Images

Content is only valuable if users see it. SellPoints Story Points are interactive placements that live on the most visible part of the product detail page, the hero image. As the universal internet adage goes: the closer to the top of the page you are, the better. When your content is more engaging, users are encouraged to interact and learn more about what you’re product, increasing their likelihood of converting.

Story Points: Engage customers right on the hero image

Enhanced Brand Content printers | SellPoints

Enhanced Content for Below the Fold

While Story Points excites and engages at the first point of contact, below the fold experiences allow brands to complete the detail of their product story. Enhanced Brand Content arms brands with the toolset to answer any lingering questions before the discerning customer makes a purchase decision.

Enhanced Content: Inform shoppers at the critical point of purchase

durban bike launcher e-commerce product page optimization | SellPoints

Launcher- Engage Customers with a Custom Experience

SellPoints Launcher offers the option to add unique calls to action on retailer-designated locations of the product detail page outside of the hero image. SellPoints works with our retail partners to give brands the option to serve up content in a unique, retailer-specified portion of the product detail page, often below the hero image. This additional placement is the result of our strong partnerships and deep integration with retailer sites. Launcher’s product page optimization allows brands to integrate deeply interactive content experiences such as Product Tours. By layering in rich online shopping experiences, brands can make that final push to inspire shoppers to add to cart.

Launcher: Inspire shoppers to add to cart with product page optimization

SellPoints Audiences | Personalized Solutions

SellPoints Audiences

SellPoints Audiences represents the last mile connection of the online shopping experience. By collecting the data from Story Points interactions and uniting it with 3rd party programmatic targeting, brands are able to more accurately target online audiences and extend the value of their enhanced content to increase the ROAS of their media spend.

SellPoints Audiences: Make the last mile connection