Story Points for Hero Images
Content is only valuable if users see it. SellPoints Story Points are interactive placements that live on the most visible part of the product detail page, the hero image. As the universal internet adage goes: the closer to the top of the page you are, the better. When your content is more engaging, users are encouraged to interact and learn more about what you’re product, increasing their likelihood of converting.
Enhanced Content for Below the Fold
While Story Points excites and engages at the first point of contact, below the fold experiences allow brands to complete the detail of their product story. Enhanced Brand Content arms brands with the toolset to answer any lingering questions before the discerning customer makes a purchase decision.
Launcher- Engage Customers with a Custom Experience
SellPoints Launcher offers the option to add unique calls to action on retailer-designated locations of the product detail page outside of the hero image. SellPoints works with our retail partners to give brands the option to serve up content in a unique, retailer-specified portion of the product detail page, often below the hero image. This additional placement is the result of our strong partnerships and deep integration with retailer sites. Launcher’s product page optimization allows brands to integrate deeply interactive content experiences such as Product Tours. By layering in rich online shopping experiences, brands can make that final push to inspire shoppers to add to cart.
SellPoints Audiences represents the last mile connection of the online shopping experience. By collecting the data from Story Points interactions and uniting it with 3rd party programmatic targeting, brands are able to more accurately target online audiences and extend the value of their enhanced content to increase the ROAS of their media spend.