In the spring of 2015, Sellpoints acquired full-service display advertising solution ReTargeter. ReTargeter specializes in retargeting and audience targeting, with a suite of solutions to help you optimize your marketing spend by serving targeted display ads to the right people at the right time.
With Site Retargeting, serve display ads to people who visited your site but left without completing a purchase, filling out a lead form, or taking some other desired action. Over 95% of users leave Websites without converting. Site Retargeting keeps your brand top of mind among those users, bringing them back to your site and improving conversion rates. Learn more >
ReTargeter CRM is an advertising technology that extends the reach of your email and mailing lists onto the Web. By matching your list against an extensive online database, we can target your display ads specifically to people on your list, when they’re browsing other websites online. Learn more >
Search Retargeting bridges the gap between search engines and display ad networks. When a user searches for a keyword that you’re targeting, they’ll begin to see your ads as they browse the Web — long after they’ve left the search engine. Stay top of mind with prospective customers when their purchasing intent is at its highest and see increased sales and better ROI. Learn more >
Dynamic Retargeting is one of the most powerful advertising solutions for e-commerce companies available today. ReTargeter Dynamic leverages advanced behavioral data about your users to understand which products they engaged with the most on your website. Dynamic then seamlessly integrates with your website to automatically generate personalized ads for each of the products in your catalog. These ads are targeted to shoppers who would be most interested in them, wherever they go online. Learn more >
With any retargeting campaign, we can include parameters for audience targeting. We use demographic, geographic, behavioral, contextual, interest, and intent-based data to target your ideal audience. And we use our powerful media buying platform to serve display ads all over the Web. Learn more >
Some example audience segments include:
• Men between 18 and 35 who live in San Francisco and are browsing on an iPad between the hours of 5:00pm and 7:00pm.
• Doctors in New York who make over $80,000 a year and are affiliated with the Democratic party.
• Moms between 25 and 50 with a household income over $100,000 who are currently in the market for a new car.
How It Works
Sellpoints analyzes site-wide traffic on retailer partner sites, and picks up signals to identify in-market consumers based on their on-site behavior.
Our data science team and proprietary algorithms will analyze trends to identify in-market shoppers who reseemble the audience for a group of products, but have not yet displayed an intent to purchase.